NO PURCHASE NECESSARY. Open to legal U.S. residents currently residing in the fifty United States or D.C. who are 18 years of age or older. Void where prohibited or restricted by law. Obtain a UPC from any Dannon product package and log on to www.dannon.com/smallsteps between 12:00:01 p.m. ET on 1/23/11 and 11:59:59 a.m. ET on 2/28/11 to register and play; OR to get a free code, visit the Web site and follow the instructions on-screen. Limit: Four (4) game plays per person, per day. 3 GRAND PRIZES: Groceries for a year (ARV: $7,800 each); 50 FIRST PRIZES: Groceries for a month (ARV: $550 each); 100 SECOND PRIZES: Groceries for a week (ARV: $150 each). Prizes will be awarded as Gift Cards. Total ARV of All Prizes: $65,900. Odds of winning any prize depend on the total number of valid Game plays and the time and date of each play during the Promotion Period. Visit the Website for complete prize details and Full Official Rules. SPONSOR: The Dannon Company, Inc., 100 Hillside Ave., White Plains, NY