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| Smoothies No Longer Healthy Snacks in Disguise Introducing New DANNON® Light & Fit™ Smoothies |
| Now You Can Drink Light 'n Fit, Be Light 'n Fit |
| March 12, 2003 |
| TARRYTOWN, NY |
| With a wide array of smoothie options on the market, it can be hard to make a selection. New DANNON Light 'n Fit Smoothies are helping to make the decision easy with four great-tasting smoothie options. DANNON Light 'n Fit Smoothies are a delicious blend of refreshing fruit and fine ingredients of Light 'n Fitnonfat yogurt conveniently packaged in ready-to-drink bottles. Each bottle of 7 fl oz has 80 calories and 0% fat. "We know that today's on-the-go consumers love the idea of smoothies but were frustrated by their high calorie content," said James Cordero, brand manager, The Dannon Company. "With 80 calories per serving, Light 'n Fit Smoothies are a great option whether you're looking to cut calories or simply enjoy a wholesome and convenient snack." Great-tasting Light 'n Fit Smoothies have 45% less calories than other dairy-based smoothies on the market. Light 'n Fit Smoothies enable you to enjoy the taste and satisfaction of a light smoothie that is a good source of calcium, protein, vitamin A, vitamin D, Riboflavin, vitamin B12 and Phosphorus. DANNON Light 'n Fit Smoothies are made light with sucralose, a sweetener derived from sugar that provides great taste with less calories than sugar. Sucralose is made from sugar, so it tastes like sugar but is not recognized by the body as sugar or as a carbohydrate. Light 'n Fit Smoothies are available in four delicious flavors: Strawberry Banana, Mixed Berry, Peach Passion and Tropical. The convenient, on-the-go bottle provides the portability of a smoothie that can be enjoyed just about anywhere. Light 'n Fit Smoothies will be available in April in the yogurt section of grocery stores nationwide and in select convenience stores. The suggested retail price for a four-pack of 7 fl oz bottles is $3.59 (price may vary according to market). For 60 years The Dannon Company, Inc., has been a leading national producer of yogurt products in the United States with corporate headquarters in Tarrytown, NY, and plants in Minster, OH; Fort Worth, TX; and West Jordan, UT. With a strong commitment to high-quality, wholesome, nutritious and innovative products, Dannon produces about six million cups of yogurt each day in nearly 100 flavors, styles and sizes. For more information about Dannon, visit our Web site at www.dannon.com. DANNON Light 'n Fit Smoothie Fact Sheet Product Description: New DANNON Light 'n Fit Smoothie delivers a delicious blend of refreshing fruit and fine ingredients of Light 'n Fit nonfat yogurt conveniently packaged in a ready-to-drink bottle. Light 'n Fit Smoothies have 45% less calories than other dairy-based smoothies on the market. And because of their great taste, it's easy to feel good on the go. A 7 fl oz bottle of DANNON Light 'n Fit Smoothie has 0 grams of fat, 80 calories and is a good source of calcium, protein, and 5 vitamins and minerals: vitamin A, vitamin D, Riboflavin, vitamin B12 and Phosphorus. Light 'n Fit Smoothies contains Sucralose, which provides great taste with less calories than sugar. Nutrition Facts: 7 oz serving
Availability: DANNON Light 'n Fit Smoothies are available in grocery stores nationwide in a 4-pack of 7 fl oz drinkable bottles. Flavors: Light 'n Fit Smoothies are available in four delicious flavors: Strawberry Banana, Mixed Berry, Peach Passion Fruit and Tropical. Retail Price: Suggested retail price is $3.59 per 4-pack of 7 fl oz drinkable bottles (price may vary according to market). |
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