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| Introducing the Incredibly Creamy, Smooth, Mild Taste of DANNON® la Créme™ |
| October 24, 2001 |
| Changing the Way People Think about Yogurt™ |
| New DANNON® la Créme, a yogurt like none you've ever tasted
before, is being rolled out nationally and is now available in your area.
Introduced earlier this year, DANNON la Créme is incredibly mild, not
tart. Made with a touch of cream, la Créme has a delicious, naturally
smooth, dairy taste and rich, creamy texture that goes beyond traditional
yogurts. Along with the incredible taste and enjoyment, DANNON la Créme provides
all the wholesome goodness consumers expect from Dannon yogurt.
DANNON la Créme is not like any other yogurt on the market today. It was created to appeal to people who want to eat yogurt for nutritious benefits, but are not quite satisfied with the taste of traditional yogurts. With its velvety smooth taste and rich texture, DANNON la Créme is the yogurt so good it could even be eaten for dessert. "We know from research that there are people who like the idea of yogurt and want to eat it, but haven't found one that they really enjoy," said Shellie Sellards, brand manager, The Dannon Company. "We are confident that la Créme will change the way people think about yogurt. Now there's a yogurt even for people who don't like yogurt." Along with pure eating pleasure, DANNON la Créme provides the wholesome nutrition that can be expected from Dannon. DANNON la Créme is a good source of calcium and contain 140 calories and 5 grams of fat per 4 oz serving. Like all DANNON yogurt products, la Créme is made with active cultures and meets National Yogurt Association criteria for live and active culture yogurt. la Créme is available in five creamy, deliciously mild, subtle flavors: Strawberry, Vanilla, Peach, Raspberry and Dulce de Leche Caramel. These flavors are some of the most popular flavors among yogurt and ice cream lovers. Sold in packs of four 4-ounce cups, la Créme is the perfect serving size for any occasion. The suggested retail price for a four-pack is $1.99 (price may vary according to market). The Dannon Company, Inc., is a leading national producer of yogurt products in the United States with corporate headquarters in Tarrytown, NY, and plants in Minster, OH; Fort Worth, TX; and West Jordan, UT. With a strong commitment to high-quality, wholesome, nutritious and innovative products, Dannon produces about six million cups of yogurt each day in nearly 100 flavors, styles and sizes. For more information about Dannon, visit our Web site at www.dannon.com. |
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