2007 2006 2005 2004 Archive

Introducing DANNON® la Crème® Mousse - The Most Indulgent Yogurt Yet

So Much Like Dessert You Might Forget It's Yogurt

May 1, 2003

TARRYTOWN, NY

New DANNON la Crème Mousse brings the pleasure of la Crème to a whole new level. la Crème Mousse goes beyond anything that you can experience with a traditional yogurt. la Crème Mousse is so delicious and so much like a dessert that you might forget it's yogurt. Like original DANNON la Crème, la Crème Mousse is mild, not tart, and made with a touch of cream. In addition to the incredible taste and enjoyment, la Crème Mousse provides all the wholesome goodness consumers expect from Dannon yogurt. la Crème Mousse, along with original la Crème, is like no other yogurt on the market today. It is rich and creamy yogurt whipped into a luscious texture that virtually melts in your mouth. The la Crème brand was created to appeal to people who want to eat yogurt for its nutritious benefits, but prefer a more delicious and indulgent taste. "Because of its mild, rich and creamy taste, la Crème has been attracting new yogurt consumers," said Karen Lau, associate brand manager, The Dannon Company. "For consumers who like the benefits of yogurt but not the taste, there is la Crème. For similar consumers who want an even more indulgent taste, there is now la Crème Mousse, perfect for dessert and other snacking occasions." Combining pure eating pleasure and wholesome nutrition, la Crème Mousse satisfies even the most discerning user. la Crème Mousse is a good source of calcium and contains 120 calories and 5 grams of fat per 2.6 oz serving. Like all DANNON yogurt products, la Crème Mousse is made with active cultures and meets National Yogurt Association criteria for live and active culture yogurt. DANNON la Crème Mousse is available as of April 2003 in supermarkets nationwide. la Crème Mousse comes in three rich, luscious flavors: Strawberry, French Vanilla and Orange Cream and is sold in four packs containing 2.6 oz cups – the perfect serving size for an indulgent snack. The suggested retail price for a four-pack is $1.99 (price may vary according to market). For 60 years The Dannon Company, Inc. has been a leading national producer of yogurt products in the United States with corporate headquarters in Tarrytown, NY, and plants in Minster, OH; Fort Worth, TX; and West Jordan, UT. With a strong commitment to high-quality, wholesome, nutritious and innovative products, Dannon produces about six million cups of yogurt each day in nearly 100 flavors, styles and sizes. For more information about Dannon, visit our Web site at www.dannon.com. DANNON la Crème Mousse Fact Sheet Product Description: DANNON la Crème Mousse brings indulgence to another level with the incredibly mild, not tart, yogurt whipped into a rich, creamy, luscious texture. In addition to the incredible taste and enjoyment, la Crème Mousse provides all the wholesome goodness consumers expect from Dannon yogurt. la Crème Mousse is so much like dessert you might forget it's yogurt. Nutrition Facts: 2.6 oz cup Calories 120 Fat 5 g Calcium 10% DV Protein 6% DV Phosphorus 8% DV Riboflavin 10% DV Availability: DANNON la Crème Mousse is available in supermarkets nationwide beginning in April 2003 in four-packs of 2.6 oz cups. Flavors: DANNON la Crème Mousse is available in three rich, luscious flavors: Strawberry, French Vanilla and Orange Cream. Retail Price: Suggested retail price per four-pack is $1.99 (price may vary according to market).