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| First-Time Sponsor Dannon Named Underwriter of PBS KIDS Emmy-Winning Series Zoboomafoo |
| Partnership Also Includes Six-Month Sponsorship of Teletubbies |
| August 5, 2002 |
| ALEXANDRIA, VA. |
| The Dannon Company, Inc., has been named a corporate sponsor of
Zoboomafoo, the Emmy-winning PBS KIDS series produced by CINAR Corporation in
association with PBS and the Kratt Brothers Company. The one-year sponsorship,
effective immediately, will run nationally and feature the DANNON® Danimals®
brand of products. Dannon is also participating in a kid's meal promotion with
PBS and Fazoli's Italian Restaurants across the country through August 30,
2002. Zoboomafoo toy premiums, as well as special offers and coupons, will be
available to Fazoli's customers throughout the promotion.
Concurrent with sponsorship of Zoboomafoo, DANNON Danimals will also underwrite the PBS KIDS landmark preschool series Teletubbies, produced by Ragdoll Ltd., for six months. This partnership marks the first sponsorship of a PBS KIDS program by The Dannon Company. "PBS is thrilled to have Dannon on board as a corporate sponsor of these important preschool series," remarks Tracey L. Beeker, vice president, PBS Strategic Partnerships & Licensing. "We appreciate Dannon's commitment to good nutrition and we look forward to cultivating a long-term alliance with Dannon on these and other PBS KIDS properties." The DANNON Danimals brand of products will be recognized through national underwriting credits on-air for both series and on the Zoboomafoo Web site featured on pbskids.org. "The Dannon Company and PBS share very similar values regarding family, education, innovation and quality," said Heidi Dvorkin-Krauss, marketing director, The Dannon Company. "We couldn't be happier to associate our brand with such a high quality of educational and entertaining children's programming." Zoboomafoo is the first wildlife series created especially with preschoolers in mind. Real life brothers and creature adventurers Chris Kratt and Martin Kratt play host to an exotic lineup of animal friends in their adventure outpost Animal Junction by fusing fun-filled stunts, guessing games and songs to create an energetic learning environment for both parents and kids. Since its launch in September 1999, the antics of everyone's favorite lemur, Zoboomafoo, and his pals the Kratt Brothers, have won the hearts of millions of fans of all ages. The award-winning series is produced by Cinar Corporation, in association with PBS and the Kratt Brothers Company and airs daily on PBS KIDS. Developed as a celebration of play, the twice-Emmy nominated Teletubbies is the first program specifically designed for children aged one year and older. Created by Anne Wood and Andrew Davenport of Ragdoll, Ltd., the series debuted on PBS KIDS in 1998. Teletubbies' unique format and characters are designed to nourish young children's thinking skills, teach them to listen, help build their curiosity, expand their imagination and increase their confidence. Extensive response testing with very young children helps shape the unique content of the series. Ragdoll recently announced a strategic alliance between the Teletubbies and Toys R Us that will see the longstanding relationship with PBS KIDS called out on new Teletubbies product packaging. PBS KIDS provides a nonviolent, noncommercial daily television schedule that empowers children as members of their communities, nation and world. PBS KIDS welcomes parents, teachers, and caregivers as learning partners through broadcast as well as online through pbskids.org. PBS, headquartered in Alexandria, Virginia, is a private, nonprofit media enterprise, owned and operated by the nation's 349 public television stations. Serving more than 100 million people each week, PBS enriches the lives of all Americans through quality programs and education services on noncommercial television, the Internet and other media. More information about PBS is available at PBS.org, the leading dot-org Web site on the Internet. Celebrating its 60th anniversary, The Dannon Company, Inc., is a leading national producer of yogurt products in the United States with corporate headquarters in Tarrytown, N.Y. and plants in Minster, Ohio; Fort Worth, Texas; and West Jordan, Utah. With a strong commitment to high-quality, wholesome, nutritious and innovative products, Dannon produces about six million cups of yogurt each day in nearly 100 flavors, styles and sizes. DANNON Danimals, the number one kids' yogurt brand, can be enjoyed spooned out of a cup or gulped out of a made-for-little-hands bottle. Danimals cup and drinkable yogurt come in a variety of wildly delicious fruity flavors that kids love. For more information about Dannon, visit the Web site at www.dannon.com. |
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