|Dannon and YoCream Team Up|
|October 3, 2001|
|The alliance between YoCream International, Inc. (NASDAQ:YOCM),
and The Dannon Company, Inc., has expanded, beyond selling frozen yogurt to
Dannon customers, to include a co-branded line of soft serve frozen yogurt.
"The top-quality product line will be Dannon/YoCream and will include more than forty flavors of soft serve frozen yogurt," John Hanna, Chief Executive of YoCream stated. "The strength of the Dannon name along with YoCream's concentration on the foodservice or on-premise marketplace offers significant opportunities for increased sales and market share."
"The two companies are similar in philosophy, particularly with regard to the emphasis on product quality and concerns for health and nutrition," Hanna said. "The co-branded line will utilize YoCream formulas that are known for their high live culture count, which is what real yogurt is all about. Our company focus has always been to produce true yogurt products and we look forward to aligning ourselves with a similar philosophy at Dannon." The Dannon/YoCream Frozen Yogurt line will include nonfat, lowfat, no sugar added flavors, and will be available nationally through traditional food service distributors.
Thomas Kunz, president of Dannon stated, "We are pleased to expand and strengthen our alliance with YoCream International. The combination of the strong heritage of the Dannon brand with the ability of YoCream to bring high quality frozen yogurt to consumers creates a great opportunity for us to expand our brand presence in these increasingly important channels."
YoCream International, Inc., with corporate headquarters and manufacturing facilities in Portland, OR, is a pioneer and leading producer of frozen yogurt. Founded in 1977, YoCream International makes, markets, and sells frozen yogurt, smoothies, ice cream, and frozen custard to an established and expanding global marketplace. With a proven history of producing the highest quality product, YoCream International is an industry leader poised for long-term growth. For more information about YoCream, call 1-800-YOCREAM (962-7326) or log on to www.yocream.com.
The Dannon Company, Inc., is a leading national producer of yogurt products in the United States with corporate headquarters in Tarrytown, NY, and plants in Minster, OH; Fort Worth, TX; and West Jordan, UT. With a strong commitment to high-quality, wholesome, nutritious, and innovative products, Dannon produces about six million cups of yogurt each day in nearly 100 flavors, styles and sizes. For more information about Dannon, visit their Web site at www.dannon.com.
The new Dannon/YoCream Frozen Yogurt logo graphic is available at: www.yocream.com/dannonyocream.