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| Dannon Launches Actimel® in Whole Foods Market |
| The "Little Bottle with a Big Defense" Helps Strengthen Body's Natural Defenses* |
| October 28, 2002 |
| TARRYTOWN, NY |
| The Dannon Company today announced the introduction of Actimel, a cultured dairy supplement drink with ten times more beneficial cultures than yogurt, into Whole Foods Market ® stores nationally. Actimel is currently available in Whole Foods Market stores on the east coast and will rollout throughout the national grocery chain by the end of November. Actimel has been clinically shown to help strengthen the body's natural defenses.*
Actimel, the "Little Bottle with a Big Defense," is made with 10 billion live and active L. Casei cultures and helps strengthen the body's natural defenses* by having a favorable effect on beneficial bacteria in the digestive system that helps the functioning of the digestive tract's immune system. Probiotics are live microbial food ingredients that, when consumed in sufficient quantities, exert health benefits on the individual who consumes them, beyond basic nutrition. "Consumers are interested in doing everything possible to keep their body at its best. With the introduction of Actimel, we are providing more healthful and innovative options for our consumers in stores that they already rely on for the latest in nutrition products." said Eric Leventhal, vice president, marketing, The Dannon Company. "Actimel is very popular in Europe and we are pleased to now offer this delicious cultured dairy supplement drink to Americans." Actimel Introduction Dannon first introduced Actimel in Belgium in 1994 and more than 4.5 million bottles of the supplement drink are now consumed daily throughout the world. Actimel has been available in Denver, Colorado, since 1999 with extremely positive consumer response. Each 100 gram/3.3 fluid ounce serving of Actimel contains milk, skim milk, sucrose, glucose and 10 billion active L. Casei and yogurt cultures and contains no artificial colors, artificial flavors or preservatives. The suggested retail price for a four-pack of Actimel is $2.39 (prices many vary according to market.) Actimel is available in orange, vanilla and original flavors. Actimel from Dannon is currently available in the dairy section of 53 Whole Foods Market stores on the east coast and will be available throughout the rest of the 135 stores of the grocery chain by the end of November. In the coming months, Actimel will also become available in other select natural food stores nationally. For more information on Actimel and probiotics, consumers can visit www.Actimelusa.com. Celebrating its 60th anniversary, The Dannon Company, Inc., is a leading national producer of yogurt products in the United States with corporate headquarters in Tarrytown, NY, and plants in Minster, OH; Fort Worth, TX; and West Jordan, UT. With a strong commitment to high-quality, wholesome, nutritious and innovative products, Dannon produces about six million cups of yogurt each day in nearly 100 flavors, styles and sizes. For more information about Dannon, visit our Web site at http://www.dannon.com. THESE
STATEMENTS HAVE NOT BEEN EVALUATED BY THE FOOD AND DRUG ADMINISTRATION. THIS
PRODUCT IS NOT INTENDED TO DIAGNOSE, TREAT, CURE OR PREVENT ANY DISEASE. |
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