The Dannon Company, Inc. announced today that following a competitive review MPG has been appointed agency of record for North America for Dannon's and Danone's advertising media strategy, planning and buying. MPG will assume responsibility for media buying on January 1, 2007, and the incumbent agencies, MediaCom in the U.S and Carat in Canada, will continue planning and buying for the balance of 2006.

"We are impressed with MPG's strategic counsel, depth of market knowledge and well-established, integrated management of the U.S. and Canadian markets," said Andreas Ostermayr, Senior Vice President of Marketing, The Dannon Company. The agency review was led by Dannon's Sourcing & Supplier Development team and Ostermayr's marketing team.

MPG secured the account in North America in a process that included Carat, OMD as well as MediaCom.

"As the leading global brand of fresh dairy products by a margin of four to one, Dannon is a hallmark brand. We share Dannon's vision for its continued development in the food and wellness sectors," said Steve Lanzano, EVP-General Manager, MPG North America. While branded Dannon in the U.S., elsewhere around the world, it is known as Danone.

MPG already has an extensive relationship with Danone overseas, handling the account in markets including Mexico, Spain and France.

About The Dannon Company, Inc. The Dannon Company is America's founding national yogurt company and continually leverages its expertise to develop and market innovative cultured fresh dairy products in the United States. Headquartered in White Plains, NY, Dannon has plants in Minster, OH, Fort Worth, TX, and West Jordan, UT. The company produces and sells approximately 100 different types of flavors, styles and sizes of cultured fresh dairy products. Dannon is owned by Groupe Danone, one of the world's leading producers of packaged foods and beverages, and Dannon is the top-selling brand of yogurt products worldwide, sold under the names Dannon and Danone.

With a strong commitment to high-quality, wholesome, nutritious and innovative products, The Dannon Company, Inc. is committed to encouraging healthy eating and living and strives to innovate with one goal in mind: to create foods for families and individuals with their health and enjoyment in mind. For more information, please visit www.dannon.com.

About MPG North America MPG North America is a part of the global media network of Havas, the worldwide marketing communications group. MPG delivers insightful and intelligent consumer-centric marketing communications solutions to promote better business results for its clients. MPG provides media planning, buying, strategic consulting, branded entertainment and interactive services for a wide range of blue-chip clients. MPG has offices in 91 countries, with 3,500 media professionals working in a broad variety of disciplines. MPG is a leader in North America and market leader in major European markets and Latin America. To learn more about MPG North America and its global operations, please visit www.mpg.com.