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| New Survey Shows Americans Are Backed Up - Dannon Launches Activia: A New Way To Ease Digestive Irregularity |
| A NEW WAY TO EASE DIGESTIVE IRREGULARITY |
| February 15, 2006 |
| White Plains, N.Y. |
| Orlando is at a standstill, and we’re not talking traffic. According to The Activia Most Irregular Cities Ranking, a recent national survey¹ sponsored by The Dannon Company, the Orlando area2 is the most irregular market in America. But, Floridians aren’t alone. The same research shows that approximately 26 million American adults have experienced irregularity at least once in the last three months.
For the survey, irregularity was defined as that miserable experience of not going to the bathroom for two or more days. More uncomfortable yet, more than half (55 percent) of those reporting irregularity – more than 12 million adults – say they have been irregular three or more times over the last three months. Help is on the way! The Dannon Company is trailblazing a new way to help Americans keep their bodies working like clockwork with the launch of Activia®, the first and only probiotic yogurt available in the United States that is clinically proven to help naturally regulate the digestive system in two weeks when eaten daily, as part of a healthy and balanced diet. Activia®, the only yogurt with the special culture Bifidus Regularis™, is truly a revolutionary food product. This delicious yogurt combines great taste with a functional benefit desired by millions. ¹Opinion Research Corporation’s Caravan Omnibus Survey, Oct-Dec 2005. 2Each of the 20,579 respondents to the survey was assigned to one of 205 market areas. The incidence of irregularity was computed for fifty of the largest market areas. “Irregularity is a source of true discomfort for many people who experience feelings of being heavy and bloated – a person’s entire day can be ruined by even a mild digestive problem,” said Michael Roizen, MD, Professor of Medicine and Chair of the Division of Anesthesiology, Critical Care Medicine, and Comprehensive Pain Management at the Cleveland Clinic, and author of two New York Times #1 Bestsellers: RealAge: Are You As Young As You Can Be? and YOU: The Owner’s Manual. “With Activia, there is finally a great-tasting food that helps regulate your digestive system.” The survey examined 50 of the largest U.S. markets. And while irregularity is a persistent problem causing true discomfort for Americans across the country, the research showed markets in the south had the greatest prevalence of the condition with nine of the top ten irregularity markets. The Activia Most Irregular Cities Ranking3 1. Orlando-Daytona Beach-Melbourne 2. Memphis 3. Greenville-Spartanburg-Ashville 4. Tampa-Saint Petersburg-Sarasota 5. Raleigh-Durham 6. San Antonio 7. Oklahoma City 8. Jacksonville, Brunswick 9. Miami-Fort Lauderdale 10. Philadelphia More Survey Highlights: • Irregularity is more likely to be reported as a problem by women than by men (14 percent versus 9 percent) – translating to about 16 million women burdened with irregularity. • Irregularity is a problem more often reported by older citizens – about 14 million people – than those ages 44 and younger. • Irregularity is not a rare occurrence for those who experience it. More than one quarter (26 percent) of those recalling its frequency say they have experienced it five or more times in the past month. 3Each of the 20,579 respondents to the survey was assigned to one of 205 market areas. The incidence of irregularity was computed for fifty of the largest markets. “Those who experience irregularity can take several measures to help get their digestive system back on track, like drinking more water, consuming more high fiber foods, such as fruits and vegetables, exercising more often, and eating Activia daily for two weeks.” said Dr. Roizen “Activia, with its probiotic cultures, provides an innovative and good-tasting new way to help address this all too-common problem.” Each 4oz. serving of Activia contains billions of beneficial probiotic cultures, including the exclusive Bifidus Regularis™, which is clinically proven to remain live and active in the digestive tract where it exerts its effect. Probiotics, meaning “for life,” are living microorganisms, which upon ingestion in sufficient quantities provide additional health benefits beyond basic nutrition. Activia® works by helping to reduce long intestinal transit time – the time it takes food to pass through the digestive system. Studies have shown that this reduction in transit time has reached up to 40 percent, depending on levels consumed and the demographic profile. 4 For individuals whose digestive system is functioning regularly, Activia has no adverse effects and provides all the benefits expected of a traditional yogurt. “Studies demonstrate that the effect of Dannon’s Activia is in part due to the proprietary probiotic strain Bifidus Regularis. The product is particularly effective in healthy individuals with a slow transit time,” said Miguel Freitas, Scientific Affairs Manager at The Dannon Company. “The beneficial effect of Activia with Bifidus Regularis on transit time can help lead to better, daily well-being and a natural regulation of the digestive system.” Activia is sold in 36 countries worldwide by Dannon’s parent company, Groupe Danone. Activia is now available nationwide in the yogurt section of major supermarkets in six flavors: Strawberry, Vanilla, Blueberry, Peach, Prune and Mixed Berry. Activia is packaged in 4oz. 4- and 8-packs at a suggested retail price of $2.49 and $4.49, respectively. For more product information, please visit www.activia.com and for further research about probiotics, visit www.probioticscenter.com. |
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