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| The Dannon Company introduces Activia® - first-of-its-kind probiotic yogurt to help Americans get their digestive systems working like clockwork |
| New Dannon® Yogurt Is Clinically Proven to Help Naturally Regulate the Digestive System |
| October 19, 2005 |
| White Plains, N.Y. |
| The Dannon Company is trailblazing a new way to help Americans improve their intestinal rhythm. Launching in February 2006, Activia® will be the first and only probiotic yogurt available in the United States that is clinically proven to help naturally regulate your digestive system in two weeks when eaten daily, as part of a healthy and balanced diet.
With more than 70 million Americans suffering from digestive problems each year, consumers are craving great-tasting options to help address some of these issues. Now with Activia®, The Dannon Company has developed a revolutionary solution - a tasty, unique yogurt containing the proprietary culture Bifidus Regularis®, which helps naturally regulate the digestive system. "At Dannon, we strive to provide wholesome and delicious products that fit easily into a healthy lifestyle," said Andreas Ostermayr, senior vice president of marketing, The Dannon Company. "We're thrilled to introduce the first-of-its-kind probiotic yogurt in the U.S. clinically proven to help regulate your digestive system." Activia® is a good source of calcium and contains five grams of protein in each 4oz. serving. With an appealing, smooth texture and flavorful fruit pieces, it also satisfies in a delectably simple way. The history of The Dannon Company is marked by creating innovative, great-tasting products. In fact, Dannon has been selling DanActive, a probiotic cultured dairy drink that helps naturally strengthen your body's defenses, since 2004 in select markets and natural food stores nationwide, forging a path for the next generation of functional foods - probiotics. Probiotics, meaning "good for life," are living microorganisms, which upon ingestion in sufficient quantities provide additional health benefits beyond basic nutrition. The benefits are due, in part, to the effects of these "friendly" bacteria on different intestinal functions. Scientific research continues to uncover the many potential benefits of probiotics; studies show that certain probiotics play a major role in the intestinal ecosystem by producing organic acids and reducing the pH. Certain probiotics may also have an affect on allergies, infections, blood cholesterol levels or high blood pressure. Each 4oz. serving of Activia contains more than ten billion beneficial cultures, including the exclusive Bifidus Regularis®, which is clinically proven to remain live and active in the digestive tract where it exerts its effect. Activia® works by helping to reduce long intestinal transit time - the time it takes food to pass through the digestive system. Studies have shown that this reduction in transit time has reached up to 40 percent, depending on levels consumed and the demographic profile. Slow intestinal transit is a source of true discomfort for a large portion of the population. "A person's entire day can be ruined by even a mild digestive problem," said Andreas Ostermayr. "With Activia, there is finally a great-tasting food that helps regulate your digestive system." For individuals whose digestive system is functioning regularly, Activia has no adverse effects and provides all the benefits expected of a traditional yogurt. Activia is sold in 24 countries worldwide by Dannon's parent company, Groupe Danone. In February 2006, Activia will be available nationwide in the yogurt section of major supermarkets in six flavors: Strawberry, Vanilla, Blueberry, Peach, Prune and Mixed Berry. Activia is packaged in 4oz. 4- and 8-packs at a suggested retail price of $2.49 and $4.49, respectively. For more product information, please visit www.dannonactivia.com and for further research about probiotics, visit www.dannonprobioticscenter.com. The Dannon Company, Inc., is America's founding national yogurt company and continually leverages its expertise to develop and market innovative yogurt products in the United States. Headquartered in White Plains, NY, Dannon has plants in Minster, OH, Fort Worth, TX, and West Jordan, UT. The company produces and sells approximately 100 different types of flavors, styles and sizes of yogurt products. Dannon is owned by Groupe Danone, one of the world's leading producers of packaged foods and beverages, and Dannon is the top-selling brand of yogurt products worldwide, sold under the names Dannon and Danone. With a strong commitment to high-quality, wholesome, nutritious and innovative products, The Dannon Company, Inc. is committed to encouraging healthy eating and living and strives to innovate with one goal in mind: to create foods for families and individuals with their health and enjoyment in mind. For more information, please visit www.dannon.com. 1 American Gastroenterological Association 2 Data on file |
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