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| DANNON LIGHT ’N FIT IS NOW THE FIRST NATIONAL YOGURT WITH ONLY 60 CALORIES |
| Light ’n Fit Made With Splenda Makes Sticking to New Year’s Resolutions Easy and Delicious |
| December 14, 2005 |
| White Plains, N.Y. |
| The newly reformulated Light ’n Fit nonfat yogurt with just 60 calories per 6 oz. serving is a simple and sumptuous way for New Year’s resolution-makers to watch their waistlines. Dannon’s Light ’n Fit™ nonfat yogurt cup now made with Splenda, is the lowest calorie, nationally branded light yogurt available.* Those 60 calories pack a powerful nutritious punch, providing a good source of protein, calcium and vitamin D in every 6 oz. cup.
“We know that weight-conscious snackers are searching for great-tasting, reduced-calorie options and there aren’t many foods out there that deliver such great taste and nutrients for only 60 calories,” said Carmelita Chavez, brand manager, The Dannon Company. “Dannon’s reformulated Light ’n Fit™ cups satisfy consumers who are looking for products that are both healthy and delicious.” According to the US Department of Health and Human Services, Americans typically consume more calories than they need without meeting recommended intakes for a number of nutrients. This means that most people need to choose meals and snacks that are high in nutrients, but low to moderate in calories. “Over the last several years, calories have been de-emphasized in the context of fad diets that villainized everything from fat to carbs,” said Carolyn O’Neil, registered dietitian and author of The Dish on Eating Healthy and Being Fabulous! “What we’re seeing now is a return to that old adage ‘calories count.’ But for those looking to lose or manage their weight, so does great taste. That’s why Light ’n Fit is a terrific option.” *Does not apply to the entire Light ’n Fit line. In an effort to provide other tools to help Americans manage their weight, Dannon has collaborated with O’Neil to develop the Light ’n Fit™ Right Fit Plan™ – a balanced way to help lose up to one pound a week. The Light ’n Fit™ Right Fit Plan™ is a free online program designed to evaluate the user’s BMI, help determine a daily caloric intake goal, and provide corresponding meal plans. Light ’n Fit provides the meal plans and tools such as exercise and journal options. For more information, please visit www.lightnfit.com. Available nationally in January, the reformulated Light ’n Fit has the same great taste and smooth, creamy texture as the original Light ’n Fit nonfat yogurts. The product is available in the yogurt section of major supermarkets in 12 flavors and will be available in 6 oz. cups at a suggested retail price of $.79 per cup. Light ’n Fit is also available in a 70 calorie, 7 fl oz. smoothie. Available nationally, it is light and tasty so you can enjoy it every day. The product can be found in the yogurt aisle of major supermarkets in six great-tasting flavors: Strawberry, Strawberry Banana, Strawberry Kiwi, Mixed Berry, Peach Passion and Raspberry. It is available in four-packs at a suggested retail price of $3.69. About Dannon The Dannon Company, Inc., is America’s founding national yogurt company and continually leverages its expertise to develop and market innovative yogurt products in the United States. Headquartered in White Plains, NY, Dannon has plants in Minster, OH, Fort Worth, TX, and West Jordan, UT. The company produces and sells approximately 100 different types of flavors, styles and sizes of yogurt products. Dannon is owned by Groupe Danone, one of the world’s leading producers of packaged foods and beverages, and Dannon is the top-selling brand of yogurt products worldwide, sold under the names Dannon and Danone. With a strong commitment to high-quality, wholesome, nutritious and innovative products, The Dannon Company, Inc. is committed to encouraging healthy eating and living and strives to innovate with one goal in mind: to create foods for families and individuals with their health and enjoyment in mind. For more information, please visit www.dannon.com. # # # |
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