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| DANNON INTRODUCES NEW LA CRÈME® RICH AND CREAMY WITH CHOCOLATE PIECES |
| The First and Only Yogurt with Chocolate Pieces Now Available In a Dessert-Size Container |
| March 11, 2005 |
| White Plains, N.Y. |
| Dannon announced today the launch of la Crème® Rich and Creamy with Chocolate Pieces - the perfect dessert combining the wholesomeness of yogurt with the decadence of chocolate. Similar to a pint of ice cream, this new 15 oz. container offers luscious pieces of premium chocolate mixed together with the smooth and creamy texture of la Crème® yogurt. With 48 percent less saturated fat than regular ice cream, la Crème® Rich and Creamy with Chocolate Pieces is an indulgence sure to tantalize the taste buds.
"La Crème® is already loved by our consumers. We took it to the next level by adding luscious chocolate pieces and placing it in a unique and differentiated dessert-size container, which will appeal to families," said Jean Legros, senior brand manager, The Dannon Company. "La Crème® Rich and Creamy with Chocolate Pieces satisfies not only the yogurt lover, but also the chocolate lover in all of us." With 15 percent of the daily recommended amount of calcium and 5 grams of protein per serving, La Crème® Rich and Creamy with Chocolate Pieces is a good source of calcium and protein. It will be available nationwide at the end of February 2005 in three flavors: Vanilla, Strawberry and Cherry. The product will be sold in the yogurt section in most major supermarkets a suggested retail price of $2.19. Dannon® La Crème® Rich and Creamy with Chocolate Pieces/ Page 2 The Dannon Company, Inc., is a leading national producer of yogurt products in the United States with corporate headquarters in White Plains, NY, and plants in Minster, OH; Fort Worth, TX; and West Jordan, UT. With a strong commitment to high-quality, wholesome, nutritious and innovative products, Dannon produces about 6 million cups of yogurt each day in 100 flavors, styles and sizes. For more information about Dannon, visit the company’s Web site at www.dannon.com. |
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