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CONSUMERS NOW HAVE A NEW HEART-HEALTHY OPTION IN THE DAIRY AISLE: DANNON’S LIGHT ‘N FIT® WITH FIBER

INCREASING YOUR DAILY INTAKE OF FIBER JUST GOT EASIER AND CREAMIER

February 7, 2005

White Plains, N.Y.

Increasing fiber intake just got more simple and delicious with the launch of Dannon’s Light ‘n Fit® with Fiber nonfat yogurt. That comes as good news to the millions of Americans who are trying to add fiber to their diets. According to the American Dietetic Association, Americans should eat 20-35 grams of fiber a day for heart and digestive health, but the average American only consumes 12-17 grams a day. The Dannon Company has responded by creating the first light yogurt that offers a good source of fiber with three grams of fiber per 4 oz. serving - more fiber than any other light yogurt. With 160-170 milligrams of potassium and 10 percent of the recommended daily value of calcium per 4 oz., Light ‘n Fit® with Fiber provides a tasty option for consumers who want to increase their fiber and calcium intake. The U.S. government announced the 2005 Dietary Guidelines in January, which recommend more servings of whole grains, fruits and vegetables, lower salt intake and low-fat milk. Taking these guidelines into consideration, Dannon’s new yogurt helps Americans eat healthier while increasing their fiber intake. "As the U.S. government urges Americans to lead healthier lives and to meet our consumers’ needs, Dannon is constantly developing innovative products," said Carmelita Chavez, Brand Manager, The Dannon Company. "Our research also shows that consumers are looking for an easy, great-tasting fiber option for their diet. Dannon’s new Light ‘n Fit® with Fiber will meet that desire. It is a good source of fiber, helps manage weight and, because it is saturated fat-free and low in cholesterol, is heart-healthy." HEART HEALTH Dannon® Light ‘n Fit® with Fiber hits shelves nationwide in February, during Heart Health Month. According to the American Heart Association, heart disease is the leading cause of death for women in the United States. With 70 calories and 13 grams of carbohydrates per 4 oz. serving, Light ‘n Fit® with Fiber is saturated fat-free, low in cholesterol and can be part of a heart-healthy diet. GOOD SOURCE OF FIBER AND CALCIUM High-fiber diets help keep people from suffering extreme highs and lows in blood sugar levels and help lower cholesterol. Fiber can also improve regularity, may reduce the risk of specific cancers and curbs appetite. Research also shows that dairy calcium plays a role in weight-management efforts. Obese adults who ate three servings of yogurt daily as part of a weight-loss plan lost more weight and more body fat during a 24-week study than those who simply reduced calories. With Dannon® Light ‘n Fit® with Fiber, Americans now have a healthy yogurt option that increases fiber and calcium intake. ABOUT THE PRODUCT Available nationally in three flavors, Light ‘n Fit® with Fiber has the same smooth and creamy texture as other Light ‘n Fit® yogurts and has a diabetic exchange equivalent to one starch exchange. The product is available in the yogurt section of major supermarkets in three flavors: Strawberry, Peach and Apple. It will be available in a 4 oz. mini-pack at a suggested retail price of $2.19. For more information, please visit www.lightnfit.com. About Dannon The Dannon Company Inc. is a leading national producer of yogurt and fermented dairy products in the United States with corporate headquarters in White Plains, NY, and plants in Minster, OH; Fort Worth, TX; and West Jordan, UT. With a strong commitment to high-quality, wholesome, nutritious and innovative products, Dannon produces about 6 million cups of yogurt each day in 100 flavors, styles and sizes. For more information about Dannon, visit the company’s Web site at www.dannon.com. For information about probiotics and their role in human health, please visit the Dannon Probiotics Center Web site (www.dannonprobioticscenter.com), a new comprehensive online resource.