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| Looking To Make Every Carb Count™? |
| Counting Carbs Just Got Easier And Creamier With Dannon Light ‘N Fit&Reg; Carb Control™, The First Nationally Available Reduced Carb Cultured Dairy Snack |
| January 14, 2004 |
| Tarrytown, N.Y. |
| Counting your carbs just got one step easier with the launch of the Dannon Company’s Light ‘n Fit Carb Control. This is the first nationally available, reduced carbohydrate cultured dairy snack, found in the yogurt section. Available in four flavors and with three grams of carbohydrates, 80% less sugar than regular lowfat yogurt, five grams of protein and 15% of the recommended daily value of calcium, Carb Control is a dream come true for the more than 20 – 30 million consumers who are maintaining a low carb lifestyle. Dannon Carb Control gives low carb consumers a delicious, creamy dairy option to add to their low carb snack routine. “Dannon is always looking to develop products that meet consumer needs, especially in light of the increase in reduced-carbohydrate dieting,” said James Cordero, Senior Brand Manager, The Dannon Company. “Our research showed that consumers are looking for a great-tasting, reduced carbohydrate product from Dannon and our new Light ‘n Fit Carb Control will exceed their expectations.” Light ‘n Fit Carb Control is made with yogurt cultures and has a rich, creamy texture and deliciously, fruity taste with 60 calories and 3 grams of carbohydrates per 4oz. serving. Carb Control is made with 100% Splenda®, a no calorie sweetener that is made from sugar, so it tastes like sugar. And, with 80% less sugar than regular lowfat yogurt, Light ‘n Fit Carb Control is also a great alternative for diabetics. Diabetic Exchanges are: 1/4 whole milk exchange and 1/3 lean meat exchange. Light ‘n Fit Carb Control is available in the yogurt section in four flavors: Strawberries n’ Cream, Peaches n’ Cream, Raspberries n’ Cream and Vanilla Cream. The product will be available in a 4 oz. 4 pack at a suggested retail price of $2.49. For more information, please visit www.dannon.com. According to experts, more than 65% percent of the U.S. population is overweight or obese and this number is expected to rise. As a result, low carb dieting has been taking the country by storm. More than one third of adults who say they are concerned about their weight are trying, or have tried, to cut carbs. In fact, according to a Roper ASW Survey (9/03) upwards of 30MM Americans are currently shedding weight on and another 20MM are considering low carb diets, which have recently received some endorsement by the medical community. The Dannon Company, Inc., is a leading national producer of yogurt products in the United States with corporate headquarters in Tarrytown, NY, and plants in Minster, OH; Fort Worth, TX; and West Jordan, UT. With a strong commitment to high-quality, wholesome, nutritious and innovative products, Dannon produces about 6 million cups of yogurt each day in 100 flavors, styles and sizes. For more information about Dannon, visit the company’s Web site at www.dannon.com. |
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