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Dannon® Oikos® Greek Yogurt Unites John Stamos with Former Housemates Bob Saget and Dave Coulier During the Super Bowl
Larger campaign will bring Dannon Oikos into the lives of Americans via online and experiential activation beginning in NYC
WHITE PLAINS, N.Y. January 21, 2014 – Dannon® Oikos® is bringing John Stamos, Bob Saget and Dave Coulier together in America’s living rooms to show just how entertaining a better-for-you snack can be.
After making its mark as the first yogurt brand ever to advertise in the big game in 2012, Dannon Oikos returns for the second time by bringing these TV legends together in a memorable ad that will entertain fans in a lighthearted way.
“Our advertising during the big game helps educate Americans about how Dannon Oikos Greek yogurt fits into the fabric of American life,” said Sergio Fuster, Chief Marketing Officer for The Dannon Company. “Our ad in 2012 was a big hit for us and helped encourage a lot of Americans to give Greek yogurt and Oikos a try. In 2014, we’re building on our success as the leading maker of yogurt by focusing on the lighter side of the big game with a very entertaining ad for the brand.”
Through lid-pushing online content including the release of an ad teaser today [www.OikosBromance.com], the three men show America that a healthy snack like Dannon Oikos Nonfat yogurt can be both hilariously entertaining and delicious. Stamos began his partnership with Dannon Oikos in 2011; and the brand is eager to build on the collaboration with the addition of Saget and Coulier.
“We are always trying to find innovative ways to help Americans make better food and snack choices, which is why we’re advertising in the single biggest TV viewing event of the year,” said Michael Neuwirth, Senior Director of Public Relations, The Dannon Company. “Our participation in the big game is another opportunity for us to educate Americans about how Dannon Oikos Nonfat yogurt can be a deliciously better-for-you part of every day, especially game day, a day not always associated with the most healthful food choices.”
The Dannon Oikos advertisement will run during the third quarter of the game on February 2, 2014 and is part of a fully-integrated campaign including an experiential activation in New York City and the launch of Dannon Oikos food trucks. The experiential activation will begin on January 29 to give New Yorkers an incredible opportunity to re-associate delicious Dannon Oikos yogurt with a better-for-you game day celebration. Visitors are invited to stop by for a boost of laughter and take a break from the cold and craziness of New York City during the week leading up to game day.
Dannon also chose a unique approach to creating the ad. The concept for the commercial was crowdsourced among a select group of top talent from Poptent, the video production platform that enables brands and agencies to collaborate with over 70,000 independent filmmakers from all over the world. The creative execution of the ad was brought to life by Vinizius/Y&R.
To keep up with the latest news on Dannon Oikos Greek yogurt and the ad, visit www.Oikosbromance.com or follow Oikos on Twitter and Facebook. To learn about the benefits of enjoying yogurt every day, visit oneyogurteveryday.com.
About The Dannon Company, Inc.
Headquartered in White Plains, New York, Dannon has plants in Minster, OH, Fort Worth, TX, West Jordan, UT, and Portland, OR, which makes more than 200 different flavors, styles and sizes of cultured refrigerated and frozen dairy products to serve the diverse needs of its retail and foodservice customers. Dannon brings health through food to as many people as possible via its wide offering of delicious and wholesome fresh and frozen yogurts.
Dannon is a subsidiary of Danone, and Dannon is the top-selling brand of yogurt worldwide, sold under the names Dannon and Danone. For more information, visit dannon.com.
The Dannon Company
Edelman, on behalf of The Dannon Company