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Dannon® Oikos® Greek Yogurt to Return to the Super Bowl
Big Game advertising reinforces Dannon’s yogurt category leadership
White Plains, New York, September 3, 2013 – The Dannon Company announced today that its popular Dannon Oikos Greek yogurt brand will again advertise in the Super Bowl, scheduled for February 2, 2014.
“Dannon Oikos is becoming a household name because people love its great taste and nutritional benefits, especially its protein, and the brand is a real innovator in the yogurt category,” said Sergio Fuster, Chief Marketing Officer for The Dannon Company. “Millions of Americans are embracing Greek yogurt for its nutritional benefits, and Dannon Oikos has all of those benefits along with great taste. Men and women alike are huge fans of Oikos, and advertising during the single largest television viewing event in the USA is a natural fit.”
The decision to return to the big game is a reflection of Dannon’s continued commitment to growing Americans’ enjoyment of yogurt and the company’s Oikos brand, which has more than doubled since the first time Dannon advertised during the Super Bowl in 2012. Since the brand’s launch, the variety of Dannon Oikos Greek yogurts has expanded to include more flavors as well as savory dips, which is a testament to the growing preference for Oikos.
“It’s a big decision to advertise during Super Bowl and it shows our commitment as the leading yogurt maker to help Americans make better food choices and to encourage Americans to eat yogurt every day,” said Michael Neuwirth, Senior Director of Public Relations for The Dannon Company. “After our strong showing within the top-10 of Ad Meter two years ago, we’re ready to again create a really exciting experience for viewers that promotes a more healthful and nutritious offering than what is traditionally advertised during the big game.”
Full details of the Dannon Oikos ad and its supporting initiatives have not yet been disclosed, however, Dannon is planning a fully-integrated campaign.
Please follow @Oikos on Twitter (twitter.com/oikos) and visit OikosYogurt.com for more information about Dannon Oikos Greek yogurt and oneyogurteveryday.com to learn more about the benefits of enjoying yogurt every day.
About The Dannon Company
Headquartered in White Plains, New York, Dannon has plants in Minster, OH, Fort Worth, TX, West Jordan, UT, and Portland, OR, which makes more than 200 different flavors, styles and sizes of cultured refrigerated and frozen dairy products to serve the diverse needs of its retail and foodservice customers. Dannon brings health through food to as many people as possible via its wide offering of delicious and wholesome fresh and frozen yogurts.
Dannon is a subsidiary of Danone, and Dannon is the top-selling brand of yogurt worldwide, sold under the names Dannon and Danone. For more information, visit dannon.com.
Dannon: Michael Neuwirth, 1-914-872-8708
Edelman: Sushma Dwivedi, 1- 212-819-4838