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Dannon introduces new Activia Greek

Press Release 2013 Apr 29 Final

THE ONLY GREEK NONFAT YOGURT THAT OFFERS THE DIGESTIVE HEALTH BENEFITS OF ACTIVIA

White Plains, NY (April 29, 2013) – There are a lot of dual-benefit products that provide us with “great things” like jeggings, dine-in theaters and 2-in-1 shampoos. Now, another great one is joining the ranks just in time for National Yogurt Month, NEW Activia Greek. Yogurt lovers can finally rejoice as one delicious yogurt has everything they love about Greek yogurt – the creamy, thick texture – plus the digestive health benefits* of Activia!

Activia Greek is a Greek nonfat yogurt that has zero percent fat and two times the protein of regular lowfat yogurt, containing 14 percent more daily value of protein than regular lowfat yogurt**. Plus, Activia Greek is the only Greek nonfat yogurt with the exclusive probiotic Bifidus Regularis.* Activia Greek helps regulate your digestive system.* With five delicious flavors, there is an Activia Greek for everyone:

Four Fruit-on-the-Bottom styles:

Garden Blueberry

Strawberry Patch
Orchard Peach
Tropical Fruit

Vanilla

“Digestive health is important to overall well-being,” said Steve Platt, vice president of marketing for Dannon’s Activia brand. “With the introduction of Activia Greek, people who want to take care of their digestive system will no longer have to forgo the Activia benefit when choosing the taste and texture of Greek yogurt they’ve come to love.”

Activia Greek is available in supermarkets nationwide, with a suggested retail price of $3.99 for a 4-pack of Activia Greek. For more information, visit www.activia.us.com.

*Activia helps regulate the digestive system when consumed daily for two weeks as part of a balanced diet and healthy lifestyle.

**Activia Greek: 12g (24% DV) Protein; Regular Lowfat Yogurt: 5g (10%) Protein per 5.3 oz.

About The Dannon Company, Inc.

Headquartered in White Plains, New York, Dannon has plants in Minster, OH, Fort Worth, TX, West Jordan, UT, and Portland, OR. Dannon makes more than 200 different flavors, styles and sizes of cultured refrigerated and frozen dairy products to serve its retail and foodservice customers. In its pursuit to bring health through food to as many people as possible, Dannon is committed to Americans enjoying yogurt every day as one of the three recommended daily servings of dairy.

Dannon is a subsidiary of Danone, and Dannon is the top-selling brand of yogurt worldwide, sold under the names Dannon and Danone. Danone holds top positions globally in healthy food through four businesses: it ranks number one worldwide in fresh dairy products, number two in bottled water and baby nutrition, and is Europe’s number one medical nutrition company. Listed on Euronext Paris, Danone is a component stock of leading social responsibility indexes including the Dow Jones Sustainability Indexes DJSI Stoxx and DJSI World, ASPI Eurozone and the Ethibel Sustainability Index.

Contact:
Jennifer Solomon
jsolomon@legendpr.com
212-679-6844 x326

Lindsey Gilchrist
lgilchrist@legendpr.com
212-679-6844 x291