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Dannon brings free yogurt and coupons to downtown Chicago on August 1
300 Dannon employees + 17,000 cups of yogurt + 40,000 coupons=Tasty treats for Chicagoans + learning why to eat yogurt every day
Chicago, Ill., July 31, 2013 – To encourage Chicagoans to eat yogurt every day, about 300 employees of The Dannon Company will be handing out more than 17,000 cups of yogurt on Thursday, August 1 from 1 to 3 PM. It is part of Dannon’s mission to educate Americans about the benefits of eating yogurt every day. “Danoners” (Dannon employees) will hit the streets of downtown Chicago to share the benefits of eating yogurt every day while distributing the free samples, while supplies last, plus about 40,000 coupons for Dannon products.
Danoners wearing Dannon t-shirts, asking, “Have you had some today?” will be located at five downtown Chicago locations including: Ohio State Beach, Ogden Plaza, Pritzker Park, Congress Plaza and Museum Campus. Several members of Dannon’s team will also be stationed at various food retailers in the downtown Chicago area. Chicagoans will have the opportunity to sample some of the company’s yogurts and smoothies including: Dannon® Oikos® 0%, Activia® Greek, Light & Fit® Greek, Stonyfield® Greek and Danimals® Smoothies.
Dannon is committed to encouraging people to eat a balanced diet and live a healthy lifestyle. Eating yogurt every day is one way to help meet the USDA’s Dietary Guidelines’ recommended three servings of low fat or non fat dairy products daily.
“On average, Americans consume less than one cup of yogurt per week and our aim is to encourage Americans to eat one cup of yogurt every day. Our inspiration today is to share the benefits and great taste of Dannon yogurt with the people of Chicago, and encourage them to eat yogurt every day,” said Michael Neuwirth, Senior Director of Public Relations for The Dannon Company.
Please visit oneyogurteveryday.com to learn more about yogurt.
About The Dannon Company
Headquartered in White Plains, New York, Dannon has plants in Minster, OH, Fort Worth, TX, West Jordan, UT, and Portland, OR, which makes more than 200 different flavors, styles and sizes of cultured refrigerated and frozen dairy products to serve the diverse needs of its retail and foodservice customers. Dannon brings health through food to as many people as possible via its wide offering of delicious and wholesome fresh and frozen yogurts.
Dannon is a subsidiary of Danone, and Dannon is the top-selling brand of yogurt worldwide, sold under the names Dannon and Danone. For more information, visit dannon.com.
Dannon: Kathryn Banzer, +1 516-547-7966
Edelman: Bridget O’Malley +1 312-240-2734