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Dannon Brings a Fresh Twist to Classic Desserts with New Dannon Creamery
WHITE PLAINS, NY (June 18, 2014) â€” The Dannon Company today announced the introduction of Dannon Creamery, a brand of pudding- and cheesecake-inspired dairy desserts, giving consumers a first-of-its-kind indulgent dairy dessert option.
Thereâ€™s nothing quite like Dannon Creamery available in the market today. Five cheesecake-inspired offerings, which have been reinvented using traditional Greek yogurt and topped with delicious fruit sauces, will be complemented by three puddings, made with Grade A milk.
â€œThis is another example of Dannon leading category growth and itâ€™s not just another flavor or line extension.Â Dannon Creamery is the launch of a new category within dairy,â€ said Sergio Fuster, Chief Marketing Officer of The Dannon Company.Â â€œLiving well means enjoying the simple things, like a great dessert, and Dannon Creamery reimagines what indulgence in the dairy aisle can mean. Dessert is about never compromising on taste, and we have created a smart option for indulgence,â€ said Fuster.
Dannonâ€™s parent company, Danone, has tremendous expertise in dairy desserts, and Dannonâ€™s R&D team spent months researching, developing and testing recipes to create a dessert proposition that is tailored to and satisfies the discerning expectations of Americans.
â€œOur unique understanding of cultured dairy and our experience here and elsewhere in the world support the ambitious growth plans of our retail customers.Â We believe, in consultation with our retail customers, now is the time to expand into the dessert category. Expanding into the dessert market and evening day part is a necessary next step to continue to grow the dairy category,â€ said Fuster.
Dannon Creamery offers consumers a twist on desserts so they can enjoy it any day. Dannon Creamery is available nationwide beginning this July, in 5.3 oz. cups, specially designed to evoke the feeling of a dessert bowl (MSRP: $1.69). Dannon Creamery consists of eight delicious dairy desserts, including three puddings: milk chocolate, dark chocolate and vanilla; and five cheesecake-inspired flavors: strawberry, blueberry, cherry, lemon, and caramel.
About The Dannon Company
Headquartered in White Plains, New York, Dannon has plants in Minster, OH, Fort Worth, TX, West Jordan, UT, and Portland, OR, which makes more than 200 different flavors, styles and sizes of cultured refrigerated and frozen dairy products to serve the diverse needs of its retail and foodservice customers. Dannon brings health through food to as many people as possible via its wide offering of delicious and wholesome fresh and frozen yogurts. Dannon is a subsidiary of Danone, and Dannon is the top-selling brand of yogurt worldwide, sold under the names Dannon and Danone. For more information, visit dannon.com.
Edelman, on behalf of The Dannon Company