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Dannon® Danimals® And Fuel Up To Play 60
COME TOGETHER AGAIN IN SUPPORT OF ACTIVE PLAY AND HEALTHY LIFESTYLES BY OFFERING KIDS A CHANCE TO WIN A MEMORABLE SCHOOL FIELD DAY WITH NFL PROS
Kids who Fuel Up to Play 60 and find the “Golden Bongo” will earn an epic experience for their entire school
WHITE PLAINS, New York (August 24, 2016) – Dannon Danimals, the leading yogurt brand for kids, and Fuel Up to Play 60, the nation’s largest in-school wellness program, have joined forces again to inspire kids to make healthy nutritional choices and get active for at least 60 minutes a day. The announcement marks the second year in a row the two NFL sponsors come together to provide kids with an epic active experience – a field day with NFL athletes for their entire school.
As part of the partnership, parents and kids across the country are encouraged to go on an adventure in search of one of five “golden” Danimals Bongo bottles and/or Danimals Squeezable lowfat yogurts. The effort is part of a national promotion designed to promote healthier communities through better eating habits and active play. Danimals is also awarding the winning schools with funding to support health and wellness programming.
“Childhood health and wellness starts with having healthy food choices available as part of an everyday diet. And it’s our mission to bring those nutritious options to as many people as possible,” said Angela Grist, Marketing Director at Dannon. “It’s also essential that kids take part in an active lifestyle, which is why we’re excited to collaborate again with Fuel Up to Play 60. Through the promotion, we continue to help communities that find the golden Danimals Bongos to encourage physical activity among our schools and our youth.”
“Fuel Up to Play 60 empowers students nationwide to improve their school’s health and wellness environments and increase students’ access to nutritious foods, including lowfat and fat-free dairy, as well as their opportunity to be more physically active,” said Mark Leitner, Executive Vice President, Fuel Up to Play 60. “Our partnership with Dannon allows us to expand that message and extend the benefits of our program. We’re excited to build on the success of last year’s efforts to create a positive influence within today’s youth and educational systems.”
As part of the overall promotion, Danimals and Fuel Up to Play 60 have also teamed up with two of America’s coolest kids –Jake Short and Rowan Blanchard – to give moms advice on how to inject cool into the back-to-school season. The two Disney stars will offer moms insider tips on how to keep their kids in the school spotlight, whether it’s encouraging parents to hug at home versus bus stop, lay out clothes the night before, or pick up a pack of Danimals for a chance to win the ultimate cool prize of a field day with an NFL pro.
“Kids these days are busier than ever before so it’s hard to maintain an active lifestyle while balancing academics, sports and other everyday activities,” said Short. “Not to mention trying to be cool when getting ready to head back to school. That’s why we’re offering moms tips on how to help their kids become the talk of the classroom.”
“Why do moms always take advice from other adults instead of us? After all, we’re the ones that have to walk the halls and make friends with our classmates,” said Blanchard. “I’m excited to share my tips to help moms up their coolness this year.”
Millions of packages of Danimals Smoothies and Danimals Squeezables lowfat yogurt will highlight the promotion to find the five “Golden Bongos,” the much beloved Danimals character. Food retailers nationwide have started to receive products in stores and the search for the “Golden Bongos” will be active through October. The local field days with NFL players will occur in spring 2017 for the winning students and their schools. Consumers can also see a national television advertisement surrounding the promotion featuring Matt Ryan, Atlanta Falcons quarterback, and Odell Beckham, Jr., New York Giants wide receiver.
For more information about the promotion, visit: www.danimals.com/fueluptoplay60. No purchase or payment of any kind is necessary to participate or win. Purchase will not increase chances of winning.
Headquartered in White Plains, New York, Dannon has plants in Minster, OH, Fort Worth, TX, West Jordan, UT, and Portland, OR, which make more than 200 different flavors, styles and sizes of cultured refrigerated and frozen dairy products to serve the diverse needs of its retail and foodservice customers. Dannon strives to bring health through food to as many people as possible via its wide offering of delicious and wholesome refrigerated and frozen yogurts. Dannon is a subsidiary of Danone, and Dannon is the top-selling brand of yogurt worldwide, sold under the names Dannon and Danone. For more information, visit dannon.com.
About Danimals Smoothies/Squeezable Yogurts
Danimals Smoothies provide parents with easy, fun and nutritious choices that kids like. They are a good source of Calcium and Vitamin D to help build strong bones and regulate muscle function. Danimals Smoothies and Squeezables Lowfat yogurt contain no artificial colors or flavors and no high fructose corn syrup, and they are great tasting snacks for kids. Danimals Smoothies and Squeezables can be found in the dairy aisle of food stores nationwide.
About Fuel Up to Play 60
Fuel Up to Play 60 is an in-school nutrition and physical activity program launched by National Football League (NFL) and National Dairy Council (NDC), which was founded by America’s dairy farmers, in collaboration with the U.S. Department of Agriculture (USDA). The program encourages youth to consume nutrient-rich foods (low-fat and fat-free dairy, fruits, vegetables and whole grains) and achieve at least 60 minutes of physical activity every day. As a result of the program, 13 million students are making better food choices by selecting nutritious options like low-fat and fat-free dairy products, fruits, vegetables and whole grains. Additionally, 16 million students are getting more physically active during the school day as a result of the program.
Fuel Up to Play 60 is designed to engage and empower youth to take action for their own health by implementing long-term, positive changes for themselves and their schools. Customizable and non-prescriptive program components are grounded in research with youth, including tools and resources, in-school promotional materials, a website and student contests. Visit FuelUpToPlay60.com to learn more.