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Chef Michael Symon is Ready to Share his Secret to Creating Delicious Dishes – Dannon® Oikos® Greek Nonfat Yogurt
New Campaign Encourages People to add Dannon Oikos to their Culinary Routine
WHITE PLAINS, N.Y.–(BUSINESS WIRE)–Dannon Oikos Greek nonfat yogurt has teamed up with Chef Michael Symon, a Food Network Iron Chef and host of ABC’sThe Chew, to let you in on his treasured secret-cooking with Dannon Oikos. While Dannon Oikos Greek yogurt has become a popular snack or part of breakfast, many are unaware of the delicious taste it adds to many dishes.
“Michael Symon’s Live to Cook – Recipes and Techniques to Rock Your Kitchen”
To kick off the partnership and consumer campaign, new television advertising (http://bit.ly/18Lf374) featuring Chef Symon began airing earlier this month along with in-store banners to show the versatility of cooking with Dannon Oikos Greek nonfat yogurt. Throughout the campaign, people will be encouraged to visit some of the Dannon Oikos social media sites for exclusive recipes and tips from Chef Symon on how to create fresh tasting dishes using Dannon Oikos. And starting on August 1, 2013, Dannon will launch a promotion on Oikosrecipes.com where consumers can share one of Michael Symon’s recipes for a chance to win a kitchen appliance pack each week of the 10 week promotion, in addition to the $10,000 kitchen makeover Grand Prize. Starting Wednesday, July 24, 2013, visit Oikosrecipes.comÂ to learn more about the Michael Symon Cooking Promotion and sign up for an e-mail reminder.
“Most people are surprised when they find out that I’ve been using Greek yogurt in my dishes for years,” said Symon, author of the upcoming cookbook, “5 in 5.” “Growing up, my grandmother made Greek yogurt from scratch and it’s still something I eat every day. Dannon Oikos is just like the yogurt I loved as a child and adds great taste and texture to my culinary creations. I’m really excited for people to try these recipes and experience cooking with Dannon Oikos.”
Adding Dannon Oikos Greek nonfat yogurt to your culinary routine is an easy way to add a delicious, fresh taste and creamy-thick texture in recipes. Plus, it can be a simple swap out for ingredients, which may have a higher fat content, like regular mayonnaise, sour cream and cream cheese without sacrificing taste. In addition to being a great ingredient to use in cooking, it’s also an excellent source of protein, with twice the amount found in regular lowfat yogurt1. Available in convenient 5.3oz single-serve containers and 32oz containers in 0% fat Plain and 0% fat Vanilla, it can easily be incorporated into your daily routine.
“At Dannon, we encourage everyone to eat yogurt every day, and cooking with Greek yogurt is another easy way to incorporate it into daily routines,” said Sergio Fuster, Senior Vice President of Marketing for The Dannon Company, Inc. “We’re so excited to be working with Chef Michael Symon to let people know that while Dannon Oikos Greek nonfat yogurt is a healthy and delicious option on its own, it can also be a delicious substitute in recipes for other ingredients, which may have a higher fat content and less nutrients. Chef Symon’s tips and recipes will help show the versatility of cooking with Dannon Oikos.”
About Chef Michael Symon
Chef Michael Symon cooks with soul. Growing up in a Greek and Sicilian family, the Cleveland native creates boldly flavored, deeply satisfying dishes at his restaurants in America’s heartland: Lola, Lolita, Roast, Bar Symon and B Spot. He also shares his exuberant, approachable cooking style and infectious laugh with viewers as an Iron Chef on the Food Network and as a co-host on ABC’s The Chew.
In addition to his on screen presence, Michael is the author of several cookbooks, “Michael Symon’s Live to Cook – Recipes and Techniques to Rock Your Kitchen,” (2009), “Carnivore,”(2012) and the upcoming cookbook, “5 in 5,” inspired by a popular speed-cooking segment on The Chew, which will be available in September 2013.
When he’s not working, Michael is riding his motorcycle through Cleveland, cooking at home, playing golf, thinking about his next tattoo, gardening in the backyard and spending time with his wife, Liz, and their bullmastiff, Ruby, and Old English bulldog, Ozzy.
About The Dannon Company, Inc.
Headquartered in White Plains, New York, The Dannon Company, Inc. has plants in Minster, OH, Fort Worth, TX, West Jordan, UT, and Portland, OR, which make more than 200 different flavors, styles and sizes of cultured refrigerated and frozen dairy products to serve its retail and foodservice customers. Dannon brings health through food to as many people as possible via its diverse offering of delicious and wholesome fresh and frozen yogurts.
Dannon is a subsidiary of Danone, and Dannon is the top-selling brand of yogurt worldwide, sold under the names Dannon and Danone. Dannon’s commitment to health is also illustrated through the support of the Dannon Institute, a non-profit foundation dedicated to promoting research, education, and communication about the links between nutrition, diet and health.
Danone is an international company present on all 5 continents. The company holds top positions in healthy food through four businesses: Fresh Dairy Products, Baby Nutrition, Waters, and Medical Nutrition. Its mission is to bring health through food to as many people as possible.
Danone has more than 190 production plants and approximately 102,000 employees. In 2012, the company generated sales of more than 20 billion, of which more than 50% were in emerging countries.
Listed on Euronext Paris, Danone is a component stock of leading social responsibility indexes including the Dow Jones Sustainability Indexes, ASPI Eurozone and the Ethibel Sustainability Index.
NO PURCHASE NECESSARY. VOID WHERE PROHIBITED OR RESTRICTED BY LAW.Â A PURCHASE WILL NOT INCREASE YOUR CHANCE OF WINNING. THE DANNON OIKOS 2013 COOKING SWEEPSTAKES IS ONLY OPEN TO LEGAL U.S. RESIDENTS OF THE 50 UNITED STATES, DISTRICT OF COLUMBIA AND US TERRITORIES WHO ARE 18 YEARS OF AGE (19 IN AL OR NE) OR OLDER AT THE TIME OF ENTRY. VOID WHERE PROHIBITED OR RESTRICTED BY LAW. THE SWEEPSTAKES BEGINS AT 12:00:00 P.M. EASTERN DAYLIGHT TIME (“EDT”) ON 8/1/13 AND ENDS AT 11:59:59 A.M. EDT ON 10/10/13.
1 Contains 14% more of the DV of protein (7g) than regular lowfat yogurt Dannon Oikos Greek Nonfat yogurt: 12g (24%DV) Protein. Regular Lowfat Yogurt: 5g (10% DV) Protein per 5.3oz